Got the color proofs in for THIS ONE SUMMER today… in glorious PANTONE! So luxurious.
I finished the art in July and the book is coming out in May. But things are busy again as production wraps up and the promo begins. Things that have been going on, starting with the glamorous:
-picking paper stock and pantone colour
-finishing up the back, spine, flap designs. I have been a pain-in-the-butt about these elements because I’m such a control freak (sorry, dear publisher!)
-planning our launch events at TCAF 2014
Now, the unglamorous:
-the necessary-evil of blurb-gathering, bio-writing (various versions, long and short), synopsis-generating (again, long-and-short versions)
-assembling a list of people who need to get review copies
-figuring out how many events we can cram into next year, ie. as many as possible, but not so many that we will actually physically perish
-a litany of other promotional strategies that is being handled by more capable people than myself
What I’m saying is that at some point a book ceases being one thing and becomes something else. First the book is a bundle of story, characters, themes that you massage for a few years. Then it kind of shifts and becomes a physical object, which needs a cover and paper and glue to hold it together. Then it transitions again to being a product. Products need marketing and promotion. All these various “life cycles” require a lot of care and attention to detail and I think shortchanging any individual stage (creation, production, marketing) can really fail the book as a whole. Fingers crossed!